Buy Focus Bikes | E-bikes, racing bikes, MTBs from Focus

Q: What do you think of Focus?

To be honest: quite a lot. Even if these mountain bikes don't generate the same hype as our models from Santa Cruz , Trek , or Amflow , they are smartly designed, well-functioning mountain bikes that truly deliver. And all this at a compelling price-performance ratio.

🚲 Leasing & Financing 💁 Expert Advice

Focus Bikes: A great story with real MTB DNA

We love brands born from passion. Focus is no exception. Founded in 1992 in the Black Forest by three-time Cyclocross World Champion Mike Kluge, Focus quickly made a name for itself as an innovative bike manufacturer . As a professional cyclist, his focus from the very beginning was on performance and quality at affordable prices . With its headquarters in Stuttgart, the brand is incredibly close to the needs of mountain bikers. This has allowed the Swabian company to implement trends and new concepts faster than many mail-order brands.

What we really appreciate: The brand's typical " Made in Germany " philosophy. From the Focus hardtail to the Focus full-suspension bike: The bikes impress with typical German precision and well-thought-out features .

Model overview ➔ This is what makes Focus Bikes special ➔

The equipment on Focus mountain bikes? Very good!

You know the problem: many premium brands skimp on components and parts. Not so the Stuttgart-based company. Despite their German origin, Focus bikes offer unbeatable value for money. Here you get high-quality FOX and RockShox suspension forks, excellent SRAM and Shimano components, and puncture-resistant tires from Maxxis or Schwalbe. Even on their more affordable models, the Swabian company often equips its bikes with top-of-the-line parts. Dropper seatposts, robust and lightweight 29" wheels, and appropriately sized disc brakes are standard features, as are the clever details on the frame and stem.

The top models from this brand feature RockShox Ultimate suspension, premium FOX shocks and FOX forks with Kashima coating, and powerful Bosch Performance Line motors on the e-MTBs. Focus mountain bikes truly impress across the board.

The tires of Focus mountain bikes

Frequent riders don't want to deal with punctures and flat tires. Focus has recognized this and consistently focuses on mountain bike tires with puncture protection, such as the Maxxis Dissector, the Schwalbe Magic Mary in Super Trail Soft / Super Gravity Soft, or the Schwalbe Albert.
Clean look and design of Focus mountain bikes

No frills! Instead, a clean look that won't go out of style in a few years: Focus bikes impress with a minimalist yet powerful design language. The Stuttgart-based company focuses on well-thought-out features and practical geometry in their carbon frames – as well as in their Focus aluminum models.
What we really like: Whether Focus Hardtail or Focus Fully, the design is almost always straightforward and virtually timeless.

Smart kinematics for every trail: Focus FOLD

Plush and soft over the smallest obstacles – beautifully progressive over heavier impacts and hard descents: With the self-developed and patented FOLD (FOCUS OPTIMIZED)
LINKAGE DESIGN) has launched an impressive rear suspension system for all full-suspension mountain bikes – whether enduro, all-mountain, trail, or cross-country. But how does it all work in practice?

Two-phase kinematics: Perfect balance of sensitivity and control

The FOLD system divides the suspension travel into two phases. The first phase is regressive, highly sensitive, and absorbs even the smallest bumps, ensuring excellent traction. In the second phase, the travel becomes more progressive to prevent bottoming out on hard impacts and guarantee maximum control. This makes the rear suspension feel like it has more travel and offers complete control in every situation.

Our opinion: Anyone who loves the typical "sofa-like" feel of a full-suspension mountain bike will feel right at home here. However, fans of noticeably higher end-stroke progression will tend to need something else.
more air pressure.

Worth mentioning: FOCUS relies on specially tuned dampers from FOX and RockShox to get the maximum performance out of every bike.

Overview of Focus bicycle models

From light e-MTBs and Focus gravel bikes to Focus all-mountain bikes and full-suspension e-bikes: The Stuttgart-based company has attractive bicycles in its portfolio for all areas.

Aluminum or carbon? At Focus, you usually always have the choice.

Higher-end models are often available with aluminum frames as well. A major plus: thanks to polished and smoothed welds, aluminum frames look almost like carbon fiber. The only difference is that they don't have an integrated storage compartment, but they do come with a handy accessory bag.

Discover the Focus mountain bike models!

Fresh from the heart of Stuttgart straight to your trail: From nimble full-suspension bikes to powerful e-bikes and lightweight light e-MTBs – we'll show you why Focus mountain bikes from the capital of Baden-Württemberg are a real insider tip.

Focus - Fully: Full suspension for all trails

It can be so easy: hop on your bike and use every root and rock as a playground, even on the uphill sections. Focus full-suspension bikes are built for uncomplicated riding fun. Good components, modern rear suspension systems, and well-suited geometries make Focus bikes an excellent value for money.

Focus MTBs ➔ Focus E-Bikes ➔

Focus JAM
- Enduro, Gravity, Bikepark
- 29-inch wheels
- 150mm travel
Discover JAM ➔
Focus Throne
- Tours, Trail
- 29-inch wheels
- 130mm travel
Discover THRONE ➔

Focus E-Bikes: Full support and maximum
performance

Are you looking for an e-MTB that makes no compromises yet remains affordable? Then Focus's full-suspension e-MTBs are exactly what you need. Featuring state-of-the-art FOLD kinematics (Focus Fully) and powerful Bosch Performance Line CX motors, these bikes offer unparalleled support and maximum performance on any trail. Whether steep climbs, technical descents, or long tours – Focus e-MTB full-suspension bikes are designed to provide you with the ultimate riding experience. A great bonus: Focus offers different battery capacities (depending on the model).

Focus on e-bikes and frame protection: Safe is safe!

No need to worry about dents and scratches! For all areas that are at higher risk of damage – such as the down tube and chainstay – Focus has developed special frame protection for almost all models.

Focus SAM²
- Gravity, Enduro, Downhill
- 29-inch wheels
- 180/170mm travel
Discover SAM² ➔
Focus JAM²
- Gravity, Enduro, All-Mountain
- 29-inch wheels
- 160/150mm travel
Discover JAM² ➔
Focus THRON²
- All-mountain, trail, tours
- 29-inch wheels
- 130mm travel
Discover THRON² ➔
Focus JAM SL²
- Trail, all-mountain, touring, light enduro
- 29-inch wheels
- 160/150mm travel
Discover JAM SL² ➔

Your questions about Focus Bikes – We have the answers!

Do you have questions about Focus bikes? We understand! While we love providing personal advice and taking the time to find the perfect bike for you, we'd like to give you some preliminary information about Focus e-bikes and mountain bikes. This mini-guide answers typical customer questions so you're fully informed. Whether it's about technical details, models, or special features – we're here for you!

Get in touch ➔

Frequently asked questions about Focus Bikes

How good is the Focus bicycle brand?

Focus mountain bikes often fly somewhat under the radar. Why? The Swabians
They prefer to focus on developing their bikes rather than on big marketing hype. From the workmanship to the components – high-quality FOX and RockShox suspension systems, as well as
Shimano and SRAM components – including excellent suspension systems suitable even for beginners:
The bikes consistently deliver. In short: quality and performance are Focus's top priorities.

Is Focus a German company?

Absolutely – Focus comes from Stuttgart and belongs to the Focus & Kalkhoff Holding, the largest
A German bicycle manufacturer. And what we particularly like: The brand has been around since
1993! A true piece of German engineering that has proven itself for decades.

Who is behind Focus Bikes?

A true bike pro! The Focus bicycle brand was founded in 1993 – or more precisely, in 1992 – by then Cyclocross World Champion Mike Kluge. His extensive experience from competitions was incorporated into the development of the mountain bikes from the very beginning. This spirit and passion can still be found in the brand's e-MTBs and light e-MTBs today.

What do you think of Focus?

To be honest: quite a lot. Even if these mountain bikes don't generate the same hype as our models from Santa Cruz , Trek , or Amflow , they are smartly designed, well-functioning mountain bikes that truly deliver. And all this at a compelling price-performance ratio.

Which brand is comparable to Focus?

We hear this question quite often. In our opinion, the Stuttgart-based company has earned its own distinct reputation. However, some customers compare the brand to mountain bikes from Cube, MERIDA, or Bulls. Orbea bikes are also sometimes lumped together with Focus's bicycles. Nevertheless, Focus remains unique in its combination of quality, innovation, and value for money.

When is a full-suspension or e-MTB bike worth it?

If you enjoy challenging trails, steep descents, or technical sections, a full-suspension or e-full-suspension bike is absolutely worth it. Focus's full-suspension rear ends give you significantly more control and comfort on rough terrain.
Unsure if Focus mountain bikes are right for you? Discover the most exciting models here and find the bike that truly suits you.

Price

€19,99

Monatliche Rate

€3,33

Nominalzins

0.0%

Effektivzins

0.0%

Gesamtbetrag

€19,99

Duration	Effective interest rate	Nominal interest rate
0–12 months	0.00%	0.00%
13–60 months	3.99%	3.92%

0% financing for e-bikes & bicycles

With 0% financing from our partner TARGOBANK, you can quickly and easily finance bicycles, e-bikes, and accessories from our range. Make your dream bike a reality and pay it back conveniently in equal installments.

➡️ Complete your order using the 0% financing payment method . After completing your order, you will receive an email link to apply for the loan at TARGOBANK.

Your advantages at a glance:

✅ 0% interest : For terms of up to 12 months.
✅ Flexible term & rate : Term between 6 and 60 months. Choose the appropriate monthly payment.
✅ Simple and fast : The financing process is completed online in just a few minutes.
✅ Fully digital processing : You can handle the entire process digitally.
✅ Immediate decision : Receive financing approval regardless of TARGOBANK's opening hours.

More information on financing

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Focus Bikes

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Focus Bikes: A great story with real MTB DNA

The equipment on Focus mountain bikes? Very good!

The tires of Focus mountain bikes

Clean look and design of Focus mountain bikes

Smart kinematics for every trail: Focus FOLD

Two-phase kinematics: Perfect balance of sensitivity and control